一、企業(yè)社會(huì)責(zé)任觀(guān) Outlook on Corporate Social Responsibility
萬(wàn)達(dá)集團(tuán)把做社會(huì)企業(yè)作為企業(yè)追求的最高目標(biāo)。企業(yè)為社會(huì)而存在、發(fā)展，發(fā)展的終極目標(biāo)是為社會(huì)服務(wù)、為社會(huì)做貢獻(xiàn)。
Wanda Group regards being a social enterprise as its highest objective.Companies exist and develop for the sake of society,and the ultimate aim of their development is to serve and make contributions to society.
二、企業(yè)社會(huì)責(zé)任管理機(jī)構(gòu)
Distribution of Corporate Social Responsibility Management Work
萬(wàn)達(dá)集團(tuán)總裁辦公會(huì)負(fù)責(zé)研究、制定萬(wàn)達(dá)集團(tuán)的企業(yè)社會(huì)責(zé)任戰(zhàn)略、目標(biāo)及發(fā)展規(guī)劃，策劃重大企業(yè)社會(huì)責(zé)任活動(dòng)，發(fā)布年度企業(yè)社會(huì)責(zé)任報(bào)告。
The President's Office Committee of Wanda Group is responsible for researching and formulating the Group's social responsibility("CSR")strategies,objectives,and development plans.It is also responsible for planning out major CSR events and issuing the annual CSR report.
萬(wàn)達(dá)集團(tuán)企業(yè)文化中心負(fù)責(zé)萬(wàn)達(dá)集團(tuán)企業(yè)社會(huì)責(zé)任工作的組織協(xié)調(diào)和規(guī)劃的具體落實(shí)，指導(dǎo)各子公司開(kāi)展企業(yè)社會(huì)責(zé)任相關(guān)工作。
Wanda Group's Corporate Culture Center is responsible for organizing,coordinating,and planning the specific implementation of the Group's CSR work in addition to providing guidance to the Group's subsidiaries as they implement their own CSR efforts.
萬(wàn)達(dá)集團(tuán)建立了全媒體宣傳平臺(tái)，包括集團(tuán)官網(wǎng)、月刊雜志、手機(jī)報(bào)、電梯視頻、移動(dòng)客戶(hù)端等， 覆蓋全面、及時(shí)有效地傳播萬(wàn)達(dá)的社會(huì)責(zé)任理念，展示優(yōu)秀社會(huì)責(zé)任實(shí)踐，宣傳“萬(wàn)達(dá)義工”精神。
Wanda Group has established a multimedia promotional platform that includes the Group's official website,a monthly internal magazine,mobile phone news,elevator news,and its own mobile phone application.With comprehensive coverage,this platform promptly and effectively communicates Wanda's philosophy of social responsibility,showcases outstanding examples of CSR achievements,and promotes the "Wanda volunteer" spirit.
三、企業(yè)社會(huì)責(zé)任管理制度 Corporate Social Responsibility Management Policies
萬(wàn)達(dá)集團(tuán)建立了企業(yè)履行社會(huì)責(zé)任的制度體系，包括《慈善捐贈(zèng)管理規(guī)定》、《扶貧、義工活動(dòng)管理規(guī)定》等。
Wanda Group has established a system of policies for CSR fulfillment.These include Administrative Regulations for Charitable Donations and Administrative Regulations for Poverty Relief and Volunteer Events.
四、利益相關(guān)方管理 Stakeholder Management
萬(wàn)達(dá)集團(tuán)是全球經(jīng)營(yíng)的大型企業(yè)集團(tuán)，擁有10萬(wàn)名員工，超過(guò)1萬(wàn)家合作商家。萬(wàn)達(dá)在中國(guó)100多個(gè)城市擁有經(jīng)營(yíng)項(xiàng)目，2013年有12.2億人次的顧客進(jìn)入萬(wàn)達(dá)廣場(chǎng)購(gòu)物消費(fèi)。萬(wàn)達(dá)集團(tuán)的經(jīng)營(yíng)管理對(duì)眾多利益相關(guān)方產(chǎn)生持續(xù)影響，萬(wàn)達(dá)集團(tuán)通過(guò)與各利益相關(guān)方進(jìn)行溝通和交流，明確利益相關(guān)方的要求與期望，并做出積極回應(yīng)。
Wanda Group is a large global conglomerate.Aside from its 100,000 employees and over 10,000 partner businesses,it also operates projects in more than 100 cities across China.In 2013,customers made 1.22 billion visits to Wanda Plazas.The operational management of Wanda Group has a continuous impact upon a great many stakeholders.Through communication and exchange with stakeholders,Wanda Group clarifies and actively responds to their requirements and desires.